BUSTING OUT: Laura Payn (left), Kerry Lourens and Candice Bursey show that whether you love í em or hate íem, cleavages do exist. Since 2002, April16 has been set aside as a day for women to promote their cleavages. A lingerie manufacturer has teamed up with a national radio station for the now celebrated event which encourages women to celebrate their cleavage and have encouraged women to take time away from post- election fever and enjoy a day, which according to one media report, appears to have passed every year unnoticed by most South Africans. While some will find the event amusing, and others sexist, today has been declared national Cleavage Day by the organisers.

ìThis is a pure marketing tool using peopleís bodies,î said Siqwana-Ndulo. She said she condemned it, as did most of her colleagues.

ìThe commission is against any person or advertising company which uses peopleís bodies for marketing purposes ñ be it advertising a car or anything of that sort. We condemn it,î she added.

Siqwana-Ndulo said the commission did not necessarily say people should not flaunt their bodies if they wished to.

ìBut we are saying people must take caution and not allow their bodies to be used as marketing tools.î

Today is the third annual cleavage day to be held.

ìThe day is sure to produce yet again its share of proud displays of womanhood, smiles and wholesome fun,î said Wonderbras public relations consultant Anita Meiring.

ìIn this world of doom and gloom I am sure many would love to join in the fun of this day. We are inviting all fun-loving women to join in and celebrate their femininity.î ó DDR